The Impact of Innovativeness on Supply Chain Performance: Mediating Role of Supply Chain Integration

The purpose of this research is to test the innovativeness impact on supply chain (SC) performance by using mediating effect SC integration, as well taking into account moderating information system capability in manufacturing sector small and medium enterprises (SMEs) South Punjab Pakistan. based a survey questionnaire. Non-probability convenience sampling was used, 251 responses were collected from SMEs' Owners/CEOs/managers. findings show that has favorable which turn positive performance. imply link between integration organizations should strive for innovation since they contribute distinctiveness study derives its attention explored through SMEs Punjab,